IBMs new Watson AI marketing suite personalizes ads for individual customers

IBMs new Watson AI marketing suite personalizes ads for individual customers


            IBMs new Watson AI marketing suite personalizes ads for individual customers

Companies spend a good chunk of change on advertising. In fact, according to Gartner, marketing budgets gobble up about 12 percent of annual revenue (and as much as 18.5 percent in industries like education). But a hair over two-thirds of them — 71 percent — allocate the bulk of their budgets to generic marketing messages. […]

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Original article from VentureBeat updated 10/2/2018