How does a 140-year-old newspaper reinvent itself?

How does a 140-year-old newspaper reinvent itself?

Editors note: This week, members of the GNI Subscriptions Lab will lead sessions at the Mega-Conference in Fort Worth, TX to share best practices and opportunities to grow digital subscriptions in line with reader preference. Heres an inside look of those lessons from The Buffalo News.Six years ago, we launched our first paywall at The Buffalo News. We had exactly one tool for growing digital sub...

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Original article from The Official Google Blog updated 2/19/2020