'You've got mail.' At least, that's what you're hoping as a digital marketer to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing. And that's because it works.

The following blog post was written by Parry Malm, Co-Founder and CEO at Phrasee. The average consumer in the United States is exposed to more than 5,000 advertisements per day. Cutting through all that clutter to deliver a branded message that resonates and engages has never been more difficultor more crucial to a brands bottom line. Every […]

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.