The Gmail Promotions tabs hot debut in 2013 caused mixed reactions. Some marketing pundits prophesied that it marked the end of email marketing as we had known it. Others were less dramatic, and stated that it would have a negative impact on the opens and clicks of bad marketing campaigns. But in 2019 email is […] The post Gmail Promotions Tab: A Guide to Optimize Email Delivery appeared first on...

(MARKETING) Why is Pantone's coral color causing a ruckus? Marketing is just marketing, right? Maybe not... The post A more environmentally sensitive Pantone color of the year appeared first on The American Genius.

One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity -- even if they've already watched it 27 times.