People create landing pages for different purposes: someone is looking to grow an email list, present new product, or increase sales. Depending on your goals, you can steer your visitors in exactly the direction you want them to take using a landing page. Conversion Rate Experts brought $1M to Moz by landing page optimization and email marketing, so you see the power of a single landing page with...

https://medium.com/@DiegoMendes/design-mba-2e739adf93dI was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner of marketing practitioners, from strategists to email marketing specialists to search optimization experts.While only tangentially related to pricing, such an event is useful because it provides exposure ...

We teamed up with our partners at CrowdTwist and Curalate to share our best advice for leveraging UGC in your loyalty campaigns. If you missed the live webinar, don’t worry. You can watch the recording right here.