Theres an ongoing debate about which marketing strategy search engine marketing or social media marketing marketers should put the most time and effort into to generate the highest return for their investment. To answer this question, well explore what makes each marketing strategy unique and the benefits of each. First, lets look at […] The post SEO vs. Social Media: Which Is Better? appeared fi...

Nowadays, video is an undoubtedly powerful marketing tool in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.

As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it.